Citi Branch Takeover

Workied closely with street artist, Fernando “Ski” Romero, art directors, retouchers, print vendors, and installers to develop custom window wraps compositing hand=drawn art and archival photos to create a compelling visual highlighting Citi’s  long history in New York.

Art by Fernando “Ski” Romero

Below is the production layout of the final art released to the vendor and some examples of the hand drawn lineart provided by Ski that was vectorized in-studio for the large scale resolution needed for the installation. As well as a few detail photos of the entryway.

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National Merch Campaigns